Enterprises across the globe face one consistent challenge: ensuring their customer experience systems, from IVRs to conversational AI, work seamlessly for customers in every region. On the Think Business podcast, Liam Dunne, Co-Founder and CEO of Klearcom, shared the journey of the company, the challenges it solves, and the opportunities that lie ahead in the age of AI.
Setting the Scene: What Klearcom Solves
During the interview, Dunne explained that Klearcom’s mission is to test and validate speech IVRs, voice-bots, and conversational AI systems in real-world conditions. “We don’t just test in the lab, we test in the wild,” he noted, pointing out that this gives enterprises a true picture of how their systems perform across almost 100 countries. This approach allows global players like Google, Mastercard, HP, and Pfizer to benchmark customer experience locally and detect potential issues before they affect end users.
The importance of this is clear: multinational companies cannot afford to discover system problems only after customers encounter them. By validating performance across carrier networks, CCaaS platforms, and AI layers, Klearcom helps prevent failures that could otherwise take weeks to diagnose.
Why Testing Matters More Than Ever
As Dunne outlined in the discussion, customer journeys are increasingly complex. There are multiple layers where issues can occur, from telecommunication carriers to the AI engine itself. Without proactive monitoring, enterprises risk frustrating customers and eroding trust. Klearcom’s platform identifies problems in real time, dramatically shortening the path to resolution. This efficiency is vital in markets where downtime can equate to lost revenue and damaged brand reputation.
He highlighted one example with Pfizer, where Klearcom scaled testing coverage from 20 to 60 countries in just weeks. This ability to respond quickly to enterprise needs demonstrated not only the robustness of the technology but also the agility of the team behind it. According to Dunne, that project marked a turning point in Klearcom’s journey, cementing its role as an indispensable partner to global brands.
Growth Trajectory and Market Timing
The timing of Klearcom’s evolution could not have been better. Emerging from the NDRC in 2020, the company refined its offering in response to industry feedback. As Dunne put it, “Everyone could build bots, but no one could reliably test them in-country.” That gap became Klearcom’s opportunity.
Since then, the company has expanded rapidly, raising venture capital twice and scaling operations internationally. Dunne revealed on the podcast that revenues are projected to grow by nearly 80% in 2025, a figure that underscores both the demand for conversational AI and the need for robust validation.
This growth story is not just about numbers; it reflects a broader trend. Enterprises are investing heavily in automation and AI, but success depends on ensuring these technologies work for every customer, in every market. That’s the space where Klearcom thrives.
A Measured Approach to AI
The conversation naturally turned to AI hype. While many predict a future dominated by voice AI, Dunne was quick to temper expectations. “The technology isn’t there yet to fully replace human voice, especially across multiple languages,” he cautioned. Instead, he advocates for a measured approach: use AI to handle repetitive, transactional tasks, while keeping humans at the center of interactions that require empathy or complex reasoning.
This perspective resonated strongly. By positioning itself as a company grounded in reality rather than hype, Klearcom offers a reassuring message to enterprises eager to innovate without risking their customer experience.
Building a Culture for Scale
Beyond technology, Dunne emphasized the importance of culture. He described Klearcom’s philosophy as similar to running a franchise, where individuals are given ownership and accountability. “We need people who are self-starters, who take responsibility,” he explained. This model has enabled Klearcom to scale rapidly without losing cohesion or quality.
This culture-first approach has also helped the company gain recognition. Klearcom is now a finalist in the EY Entrepreneur of the Year awards, a milestone that Dunne attributes to both the strength of the team and the clarity of the company’s mission.
Conclusion
The Think Business interview with Liam Dunne offered more than just a company profile—it highlighted the critical role that real-world testing plays in the success of conversational AI. With a presence in over 100 countries, partnerships with Fortune 500 companies, and a culture built for global scale, Klearcom is uniquely positioned to define the standard for voice AI validation.
As enterprises embrace AI-driven customer experiences, one lesson stands out: performance in the lab is not enough. Success depends on how these systems perform in the real world, and that’s where Klearcom continues to lead. With rapid growth, strong industry validation, and exciting developments on the horizon, the company’s journey is only just beginning.